Style that can be worn from the tennis court to the boardroom, day to night and the adventures in-between


We ARE You — Women, chasing dreams and leading our busy lives.

Wherever you’re headed, we hope our designs fit seamlessly into your lives so you can focus on what’s most important, the life you’re living.



Once upon a time, two little girls and best friends, LOUISE & ELEANOR, started a lemonade stand. As they grew up, their friendship and entrepreneurial, adventurous spirits remained strong.

After a game of tennis one weekend, while sipping lemonade, they jotted down their vision on a napkin and LOUISE & ELEANOR was born. Armed with passion and tenacity, the women set out about creating a company focused on functional simplicity, beautiful fabrics, friendship, giving back and encouraging others.

LOUISE & ELEANOR is a testimate to the power of friendship and women working together. As women, we believe that's what we need to have and also, need to be. We need women who encourage, uplift and inspire us. Women who let us know we're enough, we're capable and mostly, here to support one another. This encouragement, friendship and belief in each other has made all the difference and it's what helps us to keep moving forward. Here's to all the amazing women around the world, and to friends, the ones we're lucky enough to know and to the ones we'll meet along the way.

Best wishes,


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Our first “business” as kids, was a lemonade stand.

LOUISE & ELEANOR is a look back, encouraging the girls who just started, to friendship, supporting the women standing beside us and a look forward to the women, who’s inspiration and wisdom we celebrate and embrace.